Last updated: August 4, 2008

This policy is designed to assist you in understanding how we collect, disclose, and safeguard the aggregate information about your use of the site which we collect when you visit and browse our site and the personally identifiable information you provide to us via the site. Please note that when you link from our site to other web sites, this privacy policy no longer applies. We encourage you to take the time to read this privacy policy and also those of any other sites you visit, whether through a link on this site or otherwise.

We may revise the terms of this privacy policy from time to time. Additionally, we may in the future add new programs to the site that are subject to new or different privacy terms. You are responsible for checking this privacy policy when you visit our site to review the current policy in effect at that time. Any changes to this privacy policy are effective when posted to the site. By using this site, you agree to the terms set forth in this privacy policy.

THE INFORMATION WE COLLECT AND HOW WE USE IT

* Collecting Information About You

* Use of Your Personal Information, if provided

* Use of Your E-mail Address

* Use of Mobile Telephone Numbers, if provided

* Children's Privacy

* Security Policy

You should feel secure in knowing that A L’Amour, Ltd. does not sell or share personal information with marketers outside of our company for purposes of offering their own products or services.

Collecting Information About You

When you visit our website, we collect information in order to service you, save you time and better respond to your needs. We use "cookie" technology to collect site statistical information and improve your customer experience. Cookies set by A L’Amour, Ltd. do not capture any personally identifiable information, such as your individual e-mail address.

Our servers automatically collect Site Use Information each time you visit the site.

The Site Use Information includes but is not limited to the following: the domain names, operating system in use (e.g., Macintosh, Windows), browser (e.g., Netscape, Internet Explorer) and version, the web site that referred you to us, and other similar information. This information may be aggregated to measure the number of visits, average time spent on the Site, pages viewed, time and date of visits, and other similar information. We may use and disclose Site Use Information, for example, to measure the use of our site, explain the utility of our site, and to improve the content of our Site.

You may browse our Website anonymously by choosing not to provide us with any "personally identifiable information (PII)," such as your name or e-mail address, or choosing not to register during your visits to our sites. When you browse this way, we will not link your online activity with the business you may have with us.

Use of Your Personal Information

A L’Amour does not sell or share customer information with entities outside of A L’Amour, Ltd. who may want to market to you their own products and services. You don't need to take any action for this benefit. A L’Amour, Ltd. uses your information to respond to your information requests, schedule appointments, and notify you of promotions or updates. We also use your information to provide you with a more effective customer experience while on our website. In order to do this, we may process your information or combine it with other information that is publicly available. This enables us to customize your A L’Amour, Ltd. experience and provide you with more relevant offers. A L’Amour, Ltd. may also use the information that we collect from you online to market to you through alternative channels.

.A L’Amour, Ltd. may share your information to provide services to you, we may share information with carefully selected "business partners" with whom we work. This includes companies that perform marketing services and other business operations for us. All companies that act on our behalf are contractually obligated to keep all information confidential and to use the customer information only to provide the services we ask them to perform for you and us.

Use of Your E-mail Address

We may use your e-mail address for the following types of e-mail messages:

* Occasional Updates and Valuable Offers. We may send you e-mail updates about our products and services.

* Regularly Scheduled E-mail Newsletters related to A L’Amour, Ltd. products or services in which you are enrolled.

You can also elect to receive other types of e-mail messages from us, including newsletters, alerts, or notifications. Please note that even if you opt-out of marketing e-mails, we may continue to send you e-mail service notifications that are related to your purchase(s). These include emails that provide account information, answer your questions about a product or service, or confirm a sale.

Use of Mobile Telephone Information

A L’Amour, Ltd. does not sell or share mobile phone numbers with third parties and will only use the information for the specific communication into which you have agreed.

Children's Privacy

A L’Amour, Ltd is not intended for use by children. We do not knowingly solicit data online from, or market online to, children under the age of 13. If we obtain personally identifiable information in error on a child under the age of 13 is collected, we will delete that information from our systems.

Security Policies

We take reasonable precautions to keep all information obtained from our online visitors secure against unauthorized access and use and we complete scheduled reviews of our security measures. When you voluntarily provide us with information while registering, such as your name and email address your information is encrypted and transferred over a secure connection, available on browsers such as Mozilla Firefox or Microsoft Internet Explorer. The padlock icon found in most browsers will appear locked and the first characters of the website address will change from "http" to "https" if you are accessing a secure server.

We will not deliver vital information via e-mail and recommend you do not use email to send us any personally identifiable information, since it would be unencrypted and can be read by anyone who receives or intercepts it.

At A L’Amour, Ltd. security is about protecting our customers, staff, and business and information resources. A L’Amour, Ltd. uses appropriate security technologies, controls and processes to provide this protection. Everyone working on the A L’Amour, Ltd. team is responsible for taking the actions required to ensure this and compliance with all applicable laws and regulations.