Mothers of the Occasion

Special Event for Mothers
September 14, 2008

A L'Amour proudly announces the opening of "The Loft", our new upstairs area dedicated to a wide and varied selection of social occasion dresses chosen specifically for Mothers and Grandmothers of the Wedding. In this special area you will have the privacy you seek as well as a selection unsurpassed in the Chicagoland area.

In addition A L'Amour staff provides you with the one on one attention you will need to find the styles and colors that will work best for you.

Since the opening of "The Loft" our customers have expressed to us that there is finally a place for them to shop and they have been delighted with their experience and the selection.

Let’s be honest—your son or daughter is getting married and you want to look lovely—as well you should. Certainly the last thing you want to wear is some frumpy outfit that screams “Mother of the Bride” to every guest. You will be the hostess to your guests. You want to feel and look beautiful and you want to be comfortable.

At A L’Amour you are not the “forgotten woman.” Our special occasion fashions are selected with you in mind. The selections lend themselves to evening and black tie, galas and charity events, as well as weddings. You may choose from a diverse array of designs appropriate to the formality and season of the wedding.

As your son or daughter prepare for their special day and you get wrapped up in the planning, remember to take time for yourself. By planning ahead, A L’Amour can offer vastly more choices than are available off the rack at your favorite department store or boutique. At A L’Amour you can try on a dress on display and purchase it or special order it in the size and color of your choice.

You will have limitless choices if you give yourself adequate time. You may choose from contemporary, fashion forward looks to timeless, classic styles in a multitude of fabrics, hues, embellishments, and sizes. Designers showcased in our special occasion dresses are Alyce, Amsale, Cameron Blake, Daymor, Damianou, Jovani, Modern Trousseau, Montage, Rina di Montella, Siri, and others.